At AEG, Hall 15, Nuremberg
The “Frisches Design” event was brought into being by Undine Stier and Christine Lörincz in 2011 to broaden the design offering in the Nuremberg area. This year, the event’s title is “Design und Effizienz” [design and efficiency] and tackles the question of what actually makes design efficient – or even more provocatively – whether design should claim to be efficient and to what extent.
The event focus on the “Design Efficient” exhibition. Various products will be shown here to demonstrate what efficient design can look like, between them livingthings' product Voltasol rolled over ! ) The selection of the exhibited products represents efficiency from various perspectives - in relation to materials, production process and packaging.